The principles of marketing are not changing, and haven’t changed in nearly 20 years.
What is changing is the medium in which these principles are applied. A good way to think about the transition from traditional marketing to the digital era is by thinking of all of your content (Website, Facebook, print ad, etc.) as your brand.
Content Strategy = Brand Publishing
To get the most out of your content strategy, set goals:
Attract new prospects, Increase customer engagement, Increase lead generation, Drive sales, Increase customer loyalty, etc:
To build this foundation:
•Blog about consistent topics
•Target a predetermined audience
•Use SEO best practices
•Use growth hacking to generate leads